Privacy Policy

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Privacy Policy

Last Updated: 20/11/2025
Business Name: B-FIT Ascot
Contact: bfitascot@outlook.com
Data Controller: Bernice Littleboy

This Privacy Policy explains how I collect, use, store, and protect your personal data when you join my coaching programmes, challenges, WhatsApp groups, or visit my website. I am committed to protecting your privacy, especially as many clients share sensitive health and wellness information.

1. What Information I Collect

I may collect the following types of personal data:

Personal Identification Data

Name
Email address
Phone number
Location (country or city)

Health & Fitness Data (Special Category Data)

Collected only with your clear consent:

Health history
Pregnancy or postnatal information (if relevant)
Injuries or medical considerations
Training experience
Fitness goals
Weight, measurements, progress photos (optional)

Payment Information

Payments are processed securely via [Stripe/PayPal/Other].
I do not store your payment card details.

Technical Data

Collected automatically when using my website:

IP address
Browser type
Cookies
Device information

2. How I Use Your Data

I use your personal data to:

Provide personalised training, coaching, and nutrition guidance
Assess your health and suitability for training
Communicate with you via email, WhatsApp, or messaging apps
Create training plans, track progress, and deliver coaching services
Send updates, resources, newsletters, or marketing (with your consent)
Improve my services and website performance
Meet legal or insurance obligations

Health information (special category data) is only used for providing safe and appropriate coaching.

3. Legal Basis for Processing

I process your data under the following lawful grounds:

Contract: To deliver coaching services you have signed up for
Consent: For special category data (health information), marketing emails, progress photos
Legitimate Interests: For business administration and service improvement
Legal Obligation: Insurance and record-keeping

You may withdraw consent at any time.

4. How I Store & Protect Your Data

I take your privacy seriously and use the following safeguards:

Secure, password-protected systems
Encrypted devices
Limited access (only me, unless otherwise stated)
GDPR-compliant cloud storage providers
Regular data reviews and deletion

I do not sell or trade your information.

5. Sharing Your Data

I only share your data when necessary:

Payment processors (Stripe, square)
Email or communication platforms (outlook, WhatsApp)
Booking or coaching platforms (Trainerize, training peaks)
Insurance requirements, if needed

I never share your data for marketing without your explicit consent.

6. How Long I Keep Your Data

I keep your information only as long as needed:

Coaching records: Up to 7 years (for insurance)
Progress photos: Deleted immediately upon request
Email list data: Until you unsubscribe
WhatsApp messages: Deleted when programmes end or upon request

7. Your Rights (UK & EU GDPR)

You have the right to:

Access your data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Withdraw consent
Restrict processing
Request data portability
Object to marketing communications
File a complaint with the ICO (UK)

To exercise any right, contact: bfitascot@outlook.com

8. Cookies

My website may use cookies to:

Improve user experience
Analyse website traffic
Remember preferences

You can control cookie settings in your browser.

10. Children’s Privacy

I do not knowingly collect data from anyone under 18 years old.
If concerned, please contact me immediately.

11. Updates to This Policy

I may update this Privacy Policy from time to time.
The latest version will always be available on my website or upon request.